Vic Mahfood

Tech Terms to Master

Assuming you're similar to most, you've got a desk full of devices - whether it be PC, Mac, Tablet, Phone, Watch or other. You also like reading tech news, but sometimes assimilating the news can be tough if you don't understand the terminology. This page, courtesy of The Hard Refresh by skillcrush, is dedicated to teaching the terminology that will put you right on top of your game with news feeds and tweets. So let's get started, for your one a day dose!

- Impressions: Impressions are the number of times an online ad, article, video, or other piece of content has been “fetched” (or requested) from its source. Whenever social media content shows up in your web browser, it has been fetched from its web server, and you’ve just helped make an impression.

- Sitemaps: Sitemaps are outlines or maps of the pages that make up a website. They show the relationship between the pages and links, apps, videos, or other components, and can take the form of a document or its own page on the website.

- Text Editor: A text editor is a type of software used to write plain text (without formatting), which is often used for coding and programming. After code has been written, it's formatted with another program called a compiler (specific to the programming language you’re using) to make it computer-readable, but code normally starts its life on a plain text editor. Examples of text editors include SublimeText, TextEdit, TextWrangler, and Notepad++.

- Uptime and Downtime: Uptime and downtime describe how long a website, computer, or other system has been working (uptime), or not working (downtime).

- Multichannel Marketing: Multichannel marketing uses a variety of of communication platforms (website banner ads, Facebook ads, marketing emails, a blog) to interact with potential customers. This approach allows users to choose which channel they want to use to interact with your product and increases options for converting impressions into customers.

- Raster Images: Raster images are computer graphics made of pixels that can be edited pixel-by-pixel with programs like Painter and Photoshop. Raster images are stored in familiar image file types like GIFs, JPEGs, and PNGs.

- Mood Boards: Mood boards are collections of content (images, materials, pieces of text) used to represent the visual style of a website—or any creative project— (color palette, images, icons, and fonts) in pre-production. The style represented on a mood board is then translated into digital form by visual designers.

- Data Architecture: Data architecture is how data is collected, stored, accessed, and used in companies and organizations.